Greg Finn

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Facebook

Facebook Graph Search Fully Rolled Out To All US English Users

It’s official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last […]

Facebook

Graph Search Turns White, Looks More Like A Traditional Search Box

This morning many hardcore Facebook users will be surprised when they login and look towards the iconic top blue bar. The coloring of Graph Search has been inverted and now features a bright white centered search box in the midst of the top bar. Searches still act the same and provide the same results, the coloring has […]

Bing

Want To Comment On Facebook? Now You Can, From Bing

A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a  query the social sidebar will show on the right rail outside of […]

Bing

Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big bold listing within the main search pane. The new ‘Klout Experts’ product […]

Facebook

Facebook Graph Search Now Passing Keyword Data To Webmasters

When Facebook launched Graph Search earlier this year, a noticeable element missing to marketers was the lack of keyword data that was passed. Well, this weekend Glenn Gabe of G-Squared Interactive uncovered the fact that Facebook has begun passing keyword data within referral strings. The keyword data is passed from Facebook with a query string [q={keyword}] appended […]

Google

Web Spam Archive Tool Saves Google’s Live Spam For More Than Just Recent Results

One of the more interesting aspects of Google’s recently released “How Search Works” interactive infographic were the live examples of spam that were recently removed. The features allows users to see live spam that was recently removed (once they clicked through the disclaimer that offensive material may be included.) Just 4 days later our own RustyBrick (the […]

Facebook

Reddit AMA Reveals Graph Search Has Been In The Works Since Early 2011 & Specs On How It Works

Last Friday, Lars Rasmussen, Facebook’s Director of Engineering, did an AMA (ask me anything) on Reddit to discuss the ins-and-outs of Graph Search. Lars answered 20 questions from fellow Redditors shedding some light on the history, importance and technology behind Graph Search. According to Lars, the initial Graph Search was internally launched in Summer of […]

Google

Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse

Google Flu Trends has been a critical tool for many trying to gauge the severity of influenza since it’s launch in 2008. Each year, Google Flu Trends attempts to show flu prevalence based off of flu-related Google search queries. Flu Trends has been quite accurate throughout its history… until this year. Nature.com reports that Google Flu Trends overshot […]

Google

“Actively Discussed On Google+” Now Showing In Google Search Results

Google’s results are getting even more deeply intertwined with Google+. New links are now showing under results that show “Actively Discussed On Google+.” The link is expandable and brings in Google+ comments or posts when clicked. The “Actively Discussed on Google+” displays much like a sitelink with a blue “Show” button that will expand the discussion without […]

Bing

Foursquare Tips Now Integrated Into Bing’s Social Sidebar

In May Bing rolled out its new social sidebar that tied together social data from both Facebook and Twitter. Today another source has been added to the mix. Bing announced that Foursquare tips will be tied into specific location based queries. The Foursquare data will appear in the ‘People Who Know’ section of the sidebar, […]

Google

Official: Google “Share” Experiment Sends Pages From Search To Google+

A Tweet this morning from @BerianReed, head of search marketing of AutoTrader UK,  uncovered some potentially deeper integration between Google Search and Google+.  Reed spotted a new option in the results that showed up next to the URL, a “Share” link.  Upon hitting the button, users are prompted to share directly to Google+ from the results pages. […]

Google

Are Facebook Pages Getting Less Traffic From Google & Bing?

This January Google launched “Search Plus Your World (SPYW),” a service that drastically customized search results based on social connections while bolstering visibility of Google+ products. While the new changes absolutely increased visibility for Google+, there was concern that SPYW would negatively affect other social networks.  Five months into the SPYW, traffic to Facebook Pages is down. However, it’s also down […]

Google

In Wake Of Penguin, Could You Be Sued For Linking To Others?

Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google.  The only current way to discredit a link is to have it removed as reverse nofollow functionality for webmasters simply doesn’t exist.  One recent example of a link removal request was particularly […]

Apple

AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days

The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere.  Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.” Three settings currently exist: Rotate evenly Optimize for clicks Optimize […]

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