TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
Google Ads custom columns get major upgrades
New upgrades give advertisers much more control of what they can see in the main Google Ads web interface.
Marketers report Meta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
Google shares deeper insight into audience signals in Performance Max campaigns
"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
YouTube to drop Maximize Lift bidding
Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Google expanding Attribution beta to hundreds more advertisers
Google's anticipated multi-channel attribution product is rolling out to more advertisers.
3 AdWords extensions now eligible for call-only ads
Account-level extensions will be eligible to display automatically with the ad type.
Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
Study shows search terms with the very worst (and best) click-through rates
A new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results pages.