TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
Greg Finn | Apr 21, 2022 at 10:21 am ETThe deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
Greg Finn | Apr 20, 2022 at 7:00 am ETNew upgrades give advertisers much more control of what they can see in the main Google Ads web interface.
Greg Finn | Apr 15, 2022 at 9:46 am ETMake suer you check your accounts ASAP, since many said their best-performing ads were affected.
Greg Finn | Apr 13, 2022 at 12:13 pm ET"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Greg Finn | Apr 13, 2022 at 7:44 am ETRSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Greg Finn | Apr 5, 2022 at 7:13 am ETDevelopers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Greg Finn | Mar 31, 2022 at 9:33 am ETBut before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Greg Finn | Mar 31, 2022 at 8:35 am ETMaximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
Greg Finn | Mar 30, 2022 at 2:07 pm ETDetermining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Greg Finn | Jan 25, 2022 at 10:42 am ETA new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Greg Finn | Apr 18, 2018 at 9:04 am ETGoogle's anticipated multi-channel attribution product is rolling out to more advertisers.
Greg Finn | Oct 20, 2017 at 9:21 am ETAccount-level extensions will be eligible to display automatically with the ad type.
Greg Finn | Sep 21, 2017 at 2:21 pm ETWhile Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
Greg Finn | Sep 21, 2017 at 8:46 am ETTools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
Greg Finn | Sep 20, 2017 at 9:30 am ETA new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
Greg Finn | Sep 14, 2017 at 8:30 am ETNew changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
Greg Finn | Aug 9, 2017 at 1:42 pm ETAccording to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Greg Finn | Jul 19, 2017 at 9:40 am ETNew changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
Greg Finn | Apr 19, 2017 at 3:29 pm ETA new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results pages.
Greg Finn | Jan 19, 2017 at 3:33 pm ET