PPC
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
PPC
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Greg Finn | Mar 31, 2022 at 9:33 am ETSocial
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Greg Finn | Mar 31, 2022 at 8:35 am ETPPC
Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.
Greg Finn | Mar 30, 2022 at 2:07 pm ETPPC
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Greg Finn | Jan 25, 2022 at 10:42 am ETContent
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Greg Finn | Apr 18, 2018 at 9:04 am ETAmazon Advertising
Google's anticipated multi-channel attribution product is rolling out to more advertisers.
Greg Finn | Oct 20, 2017 at 9:21 am ETAccount-level extensions will be eligible to display automatically with the ad type.
Greg Finn | Sep 21, 2017 at 2:21 pm ETBing
While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
Greg Finn | Sep 21, 2017 at 8:46 am ETTools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
Greg Finn | Sep 20, 2017 at 9:30 am ETAmazon Advertising
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
Greg Finn | Sep 14, 2017 at 8:30 am ETContent
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
Greg Finn | Aug 9, 2017 at 1:42 pm ETContent
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Greg Finn | Jul 19, 2017 at 9:40 am ETBing
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
Greg Finn | Apr 19, 2017 at 3:29 pm ETA new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results pages.
Greg Finn | Jan 19, 2017 at 3:33 pm ETAmazon
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
Greg Finn | Dec 28, 2016 at 2:05 pm ETSMX® - Search Marketing Expo & Conference Series
Acronym won the Landy Award for Best Overall Enterprise SEM Initiative
Greg Finn | Nov 11, 2016 at 2:21 pm ETNot a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
Greg Finn | Aug 13, 2016 at 8:00 am ETContent
Google has confirmed the rollout of the new user interface to more AdWords users.
Greg Finn | Aug 10, 2016 at 3:15 pm ETGoogle Ads
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
Greg Finn | Aug 9, 2016 at 4:03 pm ETBing
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
Greg Finn | Jul 7, 2016 at 3:47 pm ET