Google expanding Attribution beta to hundreds more advertisers
Google's anticipated multi-channel attribution product is rolling out to more advertisers.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
3 AdWords extensions now eligible for call-only ads
Account-level extensions will be eligible to display automatically with the ad type.
Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
While Bing hasn't been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.
Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
Study shows search terms with the very worst (and best) click-through rates
A new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results pages.
Amazon starts testing Product Listing Ads on Google
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative
Acronym won the Landy Award for Best Overall Enterprise SEM Initiative
Google officially throttling Keyword Planner data for low spending AdWords accounts
Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords users.
Google remarketing lists for search ads make their way to Google search partners
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
Study: Sales, keywords & fulfillment correlate with Amazon search rankings
Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.
Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings
A new study broke down one million Google results. The results show that links & content had the highest correlation with a low Google position.
SMX® - Search Marketing Expo & Conference series
Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign
The Super Bowl ad buy was just the beginning. Here's how Piston helped Mophie end strong.
Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving.
SMX® - Search Marketing Expo & Conference series
Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail Initiative
A search surge spearheaded by iProspect around the NCAA Championships helped drive LIDS.com a YoY revenue increase.
Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20% of sites have implemented it.
Google Search Is 4th Most Popular App & Growing Faster Than Facebook [comScore]
While not the hottest app in the news, Google Search usage and placement is scorching, according to a new report from comScore.
AdWords Changes The Definition Of Conversions For Reporting & Columns
In mid-October, AdWords will be changing the "Conversions" columns & reporting to only include optimized conversion actions.
Google Shopping Adds Full Suite Of Automated Bidding Options
Advertisers will now have bid type options aplenty across their Google Shopping Campaign.
Major Billing Improvements & Consolidated Billing Arrive On Bing Ads
A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues.
Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location
New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format.
Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.
Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards
Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the traditional search results.
Spotted: Mobile Friendly Tag Showing For AdWords Ads
Thanks to a AdWords test spotted in the wild both organic search marketers and paid advertisers can obsess over mobile friendly tags.
New AdWords Campaign Detail Reporting Options Give X-Ray Vision Insight Into Campaigns
New options will allow advertisers to see exact settings of campaigns in one location without having to hop through any hoops.
Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate
Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […]
Study: Google Now Displays Rich Answers For 19.45% Of Queries
Rich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study by Stone Temple Consulting.
New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals
A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.
LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings
Whether looking for people, jobs or posts, LinkedIn's new customized search functionality will help you find 'em faster.
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it has been since 2012. So What Does This […]
Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top Movers” Report
Seen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports, Bing’s new Top Movers Report may offer a faster solution. Launched today, the Top Movers report was created to quickly identify account changes while also providing […]
Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm
If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. […]
Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search
The wildly popular image host, Imgur, has new duds and some powerful search tools that can help users identify viral images quicker than ever. Thanks to new image tagging, advanced search, Imgur may become a platform in which users frequent first, rather than find via a social posting. The first thing to notice to the […]