Google officially throttling Keyword Planner data for low spending AdWords accounts
Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
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Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords users.
Google Ads
Google remarketing lists for search ads make their way to Google search partners
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
Bing
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
PPC
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
Amazon
Study: Sales, keywords & fulfillment correlate with Amazon search rankings
Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.
SEO
Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings
A new study broke down one million Google results. The results show that links & content had the highest correlation with a low Google position.
SMX® - Search Marketing Expo & Conference Series
Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign
The Super Bowl ad buy was just the beginning. Here's how Piston helped Mophie end strong.
Apple
Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving.
SMX® - Search Marketing Expo & Conference Series
Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail Initiative
A search surge spearheaded by iProspect around the NCAA Championships helped drive LIDS.com a YoY revenue increase.
Google Analytics
Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20% of sites have implemented it.
Google Search Is 4th Most Popular App & Growing Faster Than Facebook [comScore]
While not the hottest app in the news, Google Search usage and placement is scorching, according to a new report from comScore.
AdWords Changes The Definition Of Conversions For Reporting & Columns
In mid-October, AdWords will be changing the "Conversions" columns & reporting to only include optimized conversion actions.
Google Shopping Adds Full Suite Of Automated Bidding Options
Advertisers will now have bid type options aplenty across their Google Shopping Campaign.
Bing
Major Billing Improvements & Consolidated Billing Arrive On Bing Ads
A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues.
Bing
Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location
New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format.
Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.
Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards
Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the traditional search results.
Spotted: Mobile Friendly Tag Showing For AdWords Ads
Thanks to a AdWords test spotted in the wild both organic search marketers and paid advertisers can obsess over mobile friendly tags.
Google Ads
New AdWords Campaign Detail Reporting Options Give X-Ray Vision Insight Into Campaigns
New options will allow advertisers to see exact settings of campaigns in one location without having to hop through any hoops.