Spotted: Mobile Friendly Tag Showing For AdWords Ads
Thanks to a AdWords test spotted in the wild both organic search marketers and paid advertisers can obsess over mobile friendly tags.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Thanks to a AdWords test spotted in the wild both organic search marketers and paid advertisers can obsess over mobile friendly tags.
Greg Finn | Apr 21, 2015 at 8:36 am ETNew options will allow advertisers to see exact settings of campaigns in one location without having to hop through any hoops.
Greg Finn | Apr 20, 2015 at 4:19 pm ETLast year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […]
Greg Finn | Apr 17, 2015 at 3:08 pm ETRich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study by Stone Temple Consulting.
Greg Finn | Feb 25, 2015 at 12:01 pm ETA new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
Greg Finn | Feb 20, 2015 at 11:54 am ETA new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.
Greg Finn | Feb 18, 2015 at 6:25 pm ETWhether looking for people, jobs or posts, LinkedIn's new customized search functionality will help you find 'em faster.
Greg Finn | Jan 13, 2015 at 8:57 am ETToday Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it has been since 2012. So What Does This […]
Greg Finn | Aug 14, 2014 at 7:00 pm ETSeen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports, Bing’s new Top Movers Report may offer a faster solution. Launched today, the Top Movers report was created to quickly identify account changes while also providing […]
Greg Finn | Aug 14, 2014 at 10:41 am ETIf you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. […]
Greg Finn | Jul 23, 2014 at 9:35 pm ETThe wildly popular image host, Imgur, has new duds and some powerful search tools that can help users identify viral images quicker than ever. Thanks to new image tagging, advanced search, Imgur may become a platform in which users frequent first, rather than find via a social posting. The first thing to notice to the […]
Greg Finn | Jul 18, 2014 at 9:28 am ETFiguring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation […]
Greg Finn | Jul 9, 2014 at 11:45 am ETTechnorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another […]
Greg Finn | Jun 26, 2014 at 9:13 am ETIt’s true, LinkedIn has become a leader in the job search space with their Talent Solutions offerings pulling in 275.9 million dollars in Q1 this year. To further their foothold, LinkedIn has launched a new stand-alone job app for the iPhone dubbed LinkedIn Job Search. LinkedIn Job Search App for iPhone from LinkedIn While it […]
Greg Finn | Jun 20, 2014 at 9:18 am ETWe’ve been saying that it is just a matter of time for Facebook’s Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and whistles as the desktop […]
Greg Finn | Jun 17, 2014 at 9:33 am ETEarlier this year, Yahoo continued its mobile push with the release of their mobile news app “Yahoo News Digest” for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today, Yahoo News Digest is expanding out to more devices in more locations, thanks to new editions. First off, […]
Greg Finn | May 8, 2014 at 7:21 am ETAccording to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: “Pretty soon, I think, […]
Greg Finn | Jan 30, 2014 at 10:03 am ETThe ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently logged-in to Chrome. According to the “Google Operating […]
Greg Finn | Jan 16, 2014 at 8:55 am ETThose Internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is happening with competition. Using just the Google + country TLD isn’t an accurate […]
Greg Finn | Nov 1, 2013 at 8:53 am ETThis morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the […]
Greg Finn | Oct 23, 2013 at 1:05 pm ET