Josh Dreller

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently the Director of Content Marketing at Kenshoo.

How To Master Paid Search Bidding

One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM...

My Top 10 Insights From 10 Years In Search

I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I started buying keywords on...

A Day In The Life Of A Paid Search Marketer

Not everyone who deals with search engine marketing is a full-time SEMer. There are vendors, publishers, small business owners who dabble in the art,...

A PPC Marketer’s Code Of Conduct

This week, instead of discussing specific paid search tactics, I’d like to take a broader look at how you can become a better professional...

A Display Ad FAQ For Paid Search Marketers

Last week, in An SEO FAQ For Paid Search Marketers, we went a bit out of bounds for this column, which is a one-year course for learning PPC....

An SEO FAQ For Paid Search Marketers

Earlier in January in this column’s introductory post, Welcome To PPC Academy, A One-Year Paid Search Course, I said that this would be a column...

Step-By-Step: Choosing AdWords Placements

Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your own...