Josh Dreller

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently the Director of Content Marketing at Kenshoo.

An Introduction To Content Targeting

We’ve spent virtually this entire year on buying paid search through the engines and now it’s time to dive into some of the other products that...

PPC Testing Part 2: Optimization Cheat Sheet

If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns as being in a continuous testing...

PPC Testing Part 1: The Ground Rules

Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of all,...

Step-By-Step: Your First Keyword Report

To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because while...

A Successful Launch—What Next?

So, you’ve actually launched a PPC account! Woo-hoo! I think back to that great IBM commercial from a few years ago where an anxious boardroom...

Ignition! Your PPC Launch Checklist

The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you...

Take Control Of Your Campaign Settings

Last week, in three easy steps, you uploaded your keywords and ads into your engine accounts. If you did it correctly, you will now have everything...

11 Inventory Sources For Keyword Marketers

It’s been a decade of paid search, and once broadband usage hit critical mass, search volume has pretty much climbed at a steady, predictable rate....

PPC Academy: A Midyear Recap

Well, the first half of this one-year search advertising course is in the books! This column was an idea that I hatched, and thankfully,...

Two Advanced Tactics For PPC Copywriting

I received some great tips from SEM pros after my last two posts regarding paid search copywriting (The Left Brain Of Paid Search Ads: Parameters...