Content
4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.
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Link free or die
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
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How to go above and beyond with your content
Wondering what's holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
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17 link resolutions for 2017
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
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9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
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I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
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When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it's time to say goodbye.
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How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
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Using spark files for content creation
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
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Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
Link Building
5 essential skills that great link builders know
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
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Metrics blindness: Why it’s harming your link dev efforts
Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts.
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Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
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The Importance Of Second-Tier Links
Want to ensure you have strong traffic sources, even if your site doesn't rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time.
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Client-Based Or Task-Based? Structuring Your Link Team
Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.
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9 Examples Of Link-Worthy Resources For E-Commerce Sites
Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links.
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How To Have A Great Relationship With Your Link Builder
A poor relationship between client and link builder can make any campaign fall apart. Contributor Julie Joyce advises on initial questions to ask that will help you both get the most out of your partnership.
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Learning From Link-Building Content Failure
Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage.
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10 Worst Link Building Habits
Are you guilty of any of these bad link building habits? Julie Joyce discusses 10 of the worst ones she's seen in her own experience.
Content
Amazing Content For Small Businesses: What Does It Really Look Like?
It's easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content.