Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Kerri Amodio | Aug 8, 2024 at 8:00 am ETPractical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
Kerri Amodio | Apr 9, 2024 at 9:00 am ETLearn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in.
Kerri Amodio | Nov 28, 2023 at 9:00 am ETLearn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
Kerri Amodio | Jun 27, 2023 at 9:00 am ETLearn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Kerri Amodio | Feb 28, 2023 at 8:00 am ETSetting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Kerri Amodio | Nov 18, 2022 at 8:00 am ETLearn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions.
Kerri Amodio | Sep 7, 2022 at 6:00 am ETLearn how experimenting, and a little detective work, can optimize conversion rates even further than machine learning.
Kerri Amodio | Jun 9, 2022 at 6:00 am ET