7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
Kerri Amodio is a Director of Digital Advertising at Closed Loop. Specializing in B2B SaaS marketing, she became well-versed in executing digital advertising strategies across search, social and display both in-house and agency-side for brands such as Slack, Netskope, and Outreach. Kerri has been with Closed Loop since 2018, leading a team of strategic advertising managers. She has spoken at SMX events and has been contributing to Search Engine Land since 2022.
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
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