5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Kerri Amodio is a Senior Digital Advertising Manager at Closed Loop. A specialist in B2B SaaS marketing, she became well-versed in executing digital advertising strategies across social, search and display while working in-house for B2B tech companies. Kerri has been on the agency side at Closed Loop for nearly four years, working with clients such as Slack, Netskope, Outreach, xMatters, Podium and Corporate Visions.
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
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