Analyzing search results reveals a lot about Google’s view of useful content
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.
Kristopher Jones is a serial entrepreneur, angel investor, and best-selling author of "SEO Visual Blueprint" by Wiley (2008, 2010, 2013). Kris was the founder and former CEO of digital marketing and affiliate agency Pepperjam (sold to eBay) and has since founded multiple successful businesses, including ReferLocal.com, APPEK Mobile Apps, French Girls App, and LSEO.com, where he serves as CEO. Most recently, Kris appeared on Apple's first TV Show, "Planet of the Apps," where he and his business partner, comedian / actor Damon Wayans, Jr., secured $1.5 million for an on-demand LIVE entertainment booking app called Special Guest.
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.
Kristopher Jones | Feb 11, 2020 at 3:57 pm ETThinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.
Kristopher Jones | Oct 30, 2019 at 2:38 pm ETOptimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.
Kristopher Jones | Sep 5, 2019 at 2:28 pm ETAn update on where Google's AMP project stands today offers insight into whether it’s worth adopting for your own website right now.
Kristopher Jones | Jan 22, 2019 at 3:45 pm ETHere are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.
Kristopher Jones | Sep 19, 2018 at 11:39 am ETThere are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change.
Kristopher Jones | Jun 25, 2018 at 3:37 pm ETContributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
Kristopher Jones | Apr 30, 2018 at 4:33 pm ETThe mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.
Kristopher Jones | Apr 2, 2018 at 10:15 am ETContributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
Kristopher Jones | Mar 9, 2018 at 2:46 pm ETAre you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.
Kristopher Jones | Feb 5, 2018 at 12:50 pm ETColumnist Kristopher Jones talks visual search -- its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
Kristopher Jones | Jan 8, 2018 at 11:40 am ETContributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
Kristopher Jones | Oct 16, 2017 at 12:01 pm ETIs your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
Kristopher Jones | Sep 18, 2017 at 10:33 am ETSure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience.
Kristopher Jones | Aug 21, 2017 at 11:15 am ET