Analyzing search results reveals a lot about Google’s view of useful content
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.
Contributor
Kristopher Jones's latest articles
Here’s how to leverage long-tail keywords for your SEO
Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.
How SEOs can master voice search now
Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.
Accelerated mobile pages: Are they worth it?
An update on where Google's AMP project stands today offers insight into whether it’s worth adopting for your own website right now.
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.
Parsing pages: Is it better to update or remove thin content?
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change.
Is responsive web design enough? (Hint: No)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
7 ways to increase mobile engagement
The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
How to create content to support local SEO and rock the rankings
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.
What the development of visual search will mean for SEO
Columnist Kristopher Jones talks visual search -- its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience.