Everything you need to know about an opportunity that's not widely discussed in the industry -- search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.Michelle Cruz | Sep 9, 2016 at 9:48 am ET
Starting a brand new AdWords account? Check out columnist Michelle Cruz's handy checklist for getting started!Michelle Cruz | Nov 6, 2015 at 9:41 am ET