Contributor

Michelle Cruz

About Michelle Cruz

Michelle Cruz has over 14 years experience in the digital marketing industry. Her expertise includes PPC advertising, lead generation ad programs, mobile and local campaigns, retargeting, display, branding and direct marketing solutions.

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Michelle Cruz's latest articles

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Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that's not widely discussed in the industry -- search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.

Michelle Cruz | May 19, 2017 at 11:19 am ET

5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

Michelle Cruz | Dec 2, 2016 at 10:07 am ET

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The unexpected impact of Google automated ad extensions

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.

Michelle Cruz | Sep 9, 2016 at 9:48 am ET

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Tips For Getting A New Google AdWords Account Off On The Right Foot

Starting a brand new AdWords account? Check out columnist Michelle Cruz's handy checklist for getting started!

Michelle Cruz | Nov 6, 2015 at 9:41 am ET