Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Google Ads

Etsy To Bankroll Product Listing Ads For Its U.S. Sellers

Google’s decision to eliminate free product listings in favor of paid Product Listing Ads (PLAs) for Google Shopping has reverberated through the ecommerce world. One consequence: online marketplace Etsy has decided to pay for its U.S. sellers’ products to be listed in PLAs through the rest of the year. The ecommerce company, known for facilitating […]

Google Ads

Google To Proactively Police Ad Sitelinks For Duplicate Landing Pages

Google has always banned the use of duplicate landing pages for AdWords sitelinks extensions. It just hasn’t been particularly aggressive about ensuring compliance, until now. This because the company has noticed many advertisers including two or more sitelinks that go to the same landing pages, or different pages with substantially the same content. Starting this […]

Google Ads

AdWords Introduces Ability To Share Budgets Across Campaigns

Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account. The idea is that a marketer may have a set daily budget to spend across multiple product lines, or channels, and this feature lets them dynamically reallocate that budget if one campaign falls […]

Bing

Bing Ads Testing Longer Headlines A La Google AdWords

Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and will be rolling […]

Amazon

Amazon Refuses To Pay-To-Play In Google’s New Shopping Search

As Google shifts its Shopping search to a pay-for-play model, one key commerce company appears to be sitting on the sidelines — Amazon. As noted in a New York Times feature that ran over the weekend, consumers who search on Google Shopping can find Kindles from a variety of stores via the listings, but Amazon isn’t […]

Microsoft Advertising

AdCenter: “We Have DMAs Now, Too”

It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas. Microsoft’s adCenter has announced it’s adopting DMAs as its method for targeting metropolitan areas, a little over a week after Google announced the same shift. The change, in adCenter’s case, will take place in late September and October. […]

Microsoft Advertising

AdCenter Creative Rotation Feature Goes Live

The Microsoft AdCenter rotation feature — which lets advertisers optimize for clicks or rotate more evenly — is live today, having been announced back in July. The option will be available through adCenter online or through the adCenter API (version 8). It’s seen at the ad view level where keywords are connected to ad copy. […]

Microsoft Advertising

Microsoft Revamps AdCenter For Agency Relationships

Microsoft has updated adCenter to enable advertisers to change or add agencies without losing their entire account history. With what they’re calling “Agency Enablement” features, adCenter now makes it possible for agencies to link or unlink to client accounts, onboard new clients via email requests to access accounts, control billing preferences and manage client accounts […]

Google Ads

Google Intros Congressional District Targeting In AdWords

Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]

Google

Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now

Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” […]

1

AdWords Remarketing Gets Tag Makeover, New Features

Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing […]

Bing

Microsoft Begins Rolling Out AdCenter Update

Microsoft’s AdCenter has just released some new features, including the ability to measure tablet traffic via Microsoft Advertising Intelligence, the ability to have more ads per ad group, and increased site exclusions for syndicated ads. The company has been working diligently in recent months to match Google AdWords’ features and make it easier for advertisers […]

Google

EU Anti-Trust Regulator Raises Mobile As An Issue In Talks With Google

As anti-trust talks between the European Union and Google come close to a conclusion, the key anti-trust enforcer has brought up a new objection. Joaquín Almunia, the EU’s competition commissioner, is demanding the company make broad changes to its mobile services, according to a report in the Financial Times. Google and the European Union have […]

Content Marketing

Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches

Clicks on paid search listings on Google were nearly double the number of organic clicks — but only on keywords with “high commercial intent” in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks […]

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