Pamela Parker

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Advertising

Bing Ads Testing Longer Headlines A La Google AdWords

Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and will be rolling […]

Amazon

Amazon Refuses To Pay-To-Play In Google’s New Shopping Search

As Google shifts its Shopping search to a pay-for-play model, one key commerce company appears to be sitting on the sidelines — Amazon. As noted in a New York Times feature that ran over the weekend, consumers who search on Google Shopping can find Kindles from a variety of stores via the listings, but Amazon isn’t […]

Advertising

AdCenter: “We Have DMAs Now, Too”

It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas. Microsoft’s adCenter has announced it’s adopting DMAs as its method for targeting metropolitan areas, a little over a week after Google announced the same shift. The change, in adCenter’s case, will take place in late September and October. […]

Advertising

AdCenter Creative Rotation Feature Goes Live

The Microsoft AdCenter rotation feature — which lets advertisers optimize for clicks or rotate more evenly — is live today, having been announced back in July. The option will be available through adCenter online or through the adCenter API (version 8). It’s seen at the ad view level where keywords are connected to ad copy. […]

Advertising

Microsoft Revamps AdCenter For Agency Relationships

Microsoft has updated adCenter to enable advertisers to change or add agencies without losing their entire account history. With what they’re calling “Agency Enablement” features, adCenter now makes it possible for agencies to link or unlink to client accounts, onboard new clients via email requests to access accounts, control billing preferences and manage client accounts […]

Google Ads

Google Intros Congressional District Targeting In AdWords

Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]

Google

Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now

Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” […]

1

AdWords Remarketing Gets Tag Makeover, New Features

Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing […]

Advertising

Microsoft Begins Rolling Out AdCenter Update

Microsoft’s AdCenter has just released some new features, including the ability to measure tablet traffic via Microsoft Advertising Intelligence, the ability to have more ads per ad group, and increased site exclusions for syndicated ads. The company has been working diligently in recent months to match Google AdWords’ features and make it easier for advertisers […]

Advertising

Confirmed: Units Resembling Product Listing Ads Appearing On Bing

Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it’s not a huge surprise that some have spotted what look like Product Listing Ads (PLAs) in Bing Results. Mark Ballard from Rimm Kaufmann Group (RKG’s) posted of seeing such listings and, while we haven’t been able to replicate this, we did […]

Google

EU Anti-Trust Regulator Raises Mobile As An Issue In Talks With Google

As anti-trust talks between the European Union and Google come close to a conclusion, the key anti-trust enforcer has brought up a new objection. Joaquín Almunia, the EU’s competition commissioner, is demanding the company make broad changes to its mobile services, according to a report in the Financial Times. Google and the European Union have […]

Content

Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches

Clicks on paid search listings on Google were nearly double the number of organic clicks — but only on keywords with “high commercial intent” in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks […]

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Google Tests Adding Analytics Data To AdWords

You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix. Google isn’t saying much about it but a spokesperson sent me […]

SEO

No CEO News Emerges From Yahoo Shareholder Meeting

You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]

Advertising

Microsoft Makes Job Cuts; Advertising Hit But Details Sparse

Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft […]