Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Google Ads

Update: Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company

In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work […]

Google Ads

AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes

Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give advertisers that information, allowing them to adjust their keywords and bids accordingly. Meanwhile, the company has made other interface changes — including account diagnostics and new impression share reporting. The new […]

Google Ads

Bulk Editing Comes To AdWords Web Interface

Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature — bulk editing. The feature is being rolled out in a few accounts for final testing, before Google eventually rolls it out […]


Study: Google Search Share Slips Below 90% In The UK In October

Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It’s the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google’s share dropped, other players — especially Microsoft’s Bing — picked up market […]


Bing Advertising To Increase Transparency With “Quality Impact”

How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving their Quality Score on each keyword. The feature looks […]

Content Marketing

Google And Rosetta Stone Agree To Settle Suit Over Trademarked Keywords

One of Google’s most well-funded and tenacious opponents in the legal arena, Rosetta Stone, has agreed to settle its trademark suit against the search giant. The language learning software company had contended that the use of its trademarks as “keyword triggers” infringed trademark law and confused consumers. Terms of the settlement agreement weren’t disclosed. The three-year-old case was […]

Microsoft Advertising

Bing Intros Unique Landing Pages By Match Type

Again following rival Google’s lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match type chosen. The idea is that the change will enable more effective bid management, tracking and changes (pausing and resuming) of keywords at the match type level. This is the latest announcement of efforts aimed […]

Content Marketing

Google Bringing In More Than $100 Million Per Day Via AdWords

Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google […]


Bing Ads Unveils Better Reporting

Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when […]

Google Ads

Is Continuing To Play The Google Arbitrage Game?

We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage? All About Arbitrage Arbitrage, when […]


IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive advertising market in the first six months of 2012, bringing […]

Microsoft Advertising

Bing Ads Intros Sitelinks Extensions, Tweaks Preview Tool

After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab. Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects […]

Google Ads

Google Partners To Offer AdWords-Specific Credit Card

At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small […]

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