Amazon
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Amazon
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly $2,000.
SEO
Help us update the Periodic Table of SEO Success Factors
We're working on a refreshed version of this SEL stalwart, and we need your input and experience.
Regulation
Entries are open for the 2019 Search Engine Land Awards
Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.
Bing
In-depth with Bing Webmaster Tools — the definitive guide
Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.
SEO
Copie Editor Wantd, Applie Within
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
Mobile
Changes Afoot At Search Engine Land & Marketing Land Columns
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]
Content
Wisconsin State Court OKs Bidding On Trademarks In Paid Search
A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal case decided last year in California. The Wisconsin case, […]
Google Ads
Google Switches To Paid Shopping Results In 11 New Countries
Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech […]
Google Ads
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. […]
Google Ads
IAC: We Comply With Google’s Toolbar Standards
Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners into place in October, issuing rules meant to bar software […]
Google Ads
Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?
Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads? IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said […]
Google Earnings Show Halt Of CPC Decline, At Least Temporarily
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter. The fourth […]
Google Ads
UPDATED: Bug Affecting Optimization by Acquisition In Some AdWords Accounts
UPDATE: As of January 23, Google said it has fixed the problem and past data should be restored “in the coming days.” Google has confirmed a bug that causes conversions from Google Analytics to not be imported into AdWords properly, which can cause issues with any campaigns using this data for optimization. The bug has been reported by […]
Bing
Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid […]
Google Ads
Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself
AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that point to the same page, and sitelinks can’t have the same destination page as the text ad’s headline. These rules seemingly apply to everyone except… Google itself. The rule-breaking was spotted by […]
Bing
Yahoo Intros Cost-Per-Lead Search Ads, First New Format Under Marissa Mayer
Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing within the organic search results. It also allows Yahoo a new way to earn off search separately from its deal with Microsoft, which has proven disappointing for the company. The new ad format, which can […]
Google Ads
Another Tool Maker Forced To Choose Between AdWords API And Scraped Data
Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a second tools provider, Ahrefs, says it, too, will remove functionality that uses scraped data, to maintain access to the AdWords API. A third provider, SEOmoz, has said it has […]
Google Ads
Raven Tools To Remove Scraped Data To Maintain Access to AdWords API
While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there have been few details about what the disputed issues may be — and why they’re coming up now, with tools-makers like Raven and SEOmoz that have had access to the API for years. Now, Raven Tools, […]
Google Ads
AdSense Text Ads Get Biggest Makeover In Recent Memory
In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly, adding a large arrow button to each ad that should make it easier for “fat fingers” to click effectively on tablets and mobile phones. The buttons will also appear on desktop […]