Update: Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company
In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked,...
Pamela Parker is Senior Editor and Projects Manager for Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked,...
Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give...
As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search engine,...
Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes....
Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It’s the first time in the...
After last month’s major change to Google Shopping, making the service solely pay-for-play, the company is exploring ways for affiliates to...
How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads...
One of Google’s most well-funded and tenacious opponents in the legal arena, Rosetta Stone, has agreed to settle its trademark suit against...
In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google...
Again following rival Google’s lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match...
Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new...
Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users...
Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to...
We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed...
Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October 17), the company used its earnings call to...
Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on...
After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the...
At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards...
Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form...
As the crucial holiday etailing season approaches, Google is pulling out all the stops to get merchants on board to the new pay-for-play Google...