Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It’s the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google’s share dropped, other players — especially Microsoft’s Bing — picked up market […]
After last month’s major change to Google Shopping, making the service solely pay-for-play, the company is exploring ways for affiliates to participate via Product Listing Ads (PLAs) in the US. Google Shopping has been testing ways of working with affiliates for nearly six months in alpha and is now opening up the beta to additional […]
How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving their Quality Score on each keyword. The feature looks […]
One of Google’s most well-funded and tenacious opponents in the legal arena, Rosetta Stone, has agreed to settle its trademark suit against the search giant. The language learning software company had contended that the use of its trademarks as “keyword triggers” infringed trademark law and confused consumers. Terms of the settlement agreement weren’t disclosed. The three-year-old case was […]
In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid Search report for the […]
Again following rival Google’s lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match type chosen. The idea is that the change will enable more effective bid management, tracking and changes (pausing and resuming) of keywords at the match type level. This is the latest announcement of efforts aimed […]
Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google […]
Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when […]
Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to optimize for conversions. Both Conversion Optimizer and Enhanced CPC are methods to dynamically change advertisers’ bids based on how likely Google thinks the ad is to convert. Starting the week of November […]
We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage? All About Arbitrage Arbitrage, when […]
Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October 17), the company used its earnings call to share thoughts on its success thus far, and its future vision for the product. Additionally, Google execs came out with some tidbits about the status and future of other elements of its […]
Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive advertising market in the first six months of 2012, bringing […]
After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab. Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects […]
At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small […]
Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing people to ask for it back, fewer than 1% of AdWords users did so. But Google decided to bring back “Rotate Indefinitely” for everybody, anyway. The company has also made changes to impression share […]
As the crucial holiday etailing season approaches, Google is pulling out all the stops to get merchants on board to the new pay-for-play Google Shopping. Today, the company announced that it will switch to all paid listings as of October 17. Previously, Google product results were fueled by product feeds provided by merchants, at no […]
Google’s decision to eliminate free product listings in favor of paid Product Listing Ads (PLAs) for Google Shopping has reverberated through the ecommerce world. One consequence: online marketplace Etsy has decided to pay for its U.S. sellers’ products to be listed in PLAs through the rest of the year. The ecommerce company, known for facilitating […]
Google has always banned the use of duplicate landing pages for AdWords sitelinks extensions. It just hasn’t been particularly aggressive about ensuring compliance, until now. This because the company has noticed many advertisers including two or more sitelinks that go to the same landing pages, or different pages with substantially the same content. Starting this […]
Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account. The idea is that a marketer may have a set daily budget to spend across multiple product lines, or channels, and this feature lets them dynamically reallocate that budget if one campaign falls […]
Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and will be rolling […]
As Google shifts its Shopping search to a pay-for-play model, one key commerce company appears to be sitting on the sidelines — Amazon. As noted in a New York Times feature that ran over the weekend, consumers who search on Google Shopping can find Kindles from a variety of stores via the listings, but Amazon isn’t […]
It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas. Microsoft’s adCenter has announced it’s adopting DMAs as its method for targeting metropolitan areas, a little over a week after Google announced the same shift. The change, in adCenter’s case, will take place in late September and October. […]
Microsoft AdCenter advertisers have longed for some way to verify that their ads were running, and a solution is coming, promises a blog post from Microsoft Advertising. The fix will come in the form of an updated ad preview tool, which will let advertisers see whether their ads are showing generally, or to a targeted […]
Google is introducing some new geographical targeting options and tweaking others within AdWords, including making the switch to Nielsen DMAs for US metro areas and releasing postal code targeting for Canada. The changes come as the company rolls out city-level targeting and location extensions to new countries. In the US, the change means goodbye to […]
Search marketer ears likely perked up to hear that Facebook launched search advertising this week. But anyone who’s expecting it to be similar to AdWords or adCenter is going to be disappointed. Actually, it’s more akin to other forms of Facebook advertising, despite appearing in search results. Consider these typical AdWords ads: They appear above […]
The Microsoft AdCenter rotation feature — which lets advertisers optimize for clicks or rotate more evenly — is live today, having been announced back in July. The option will be available through adCenter online or through the adCenter API (version 8). It’s seen at the ad view level where keywords are connected to ad copy. […]
Microsoft has updated adCenter to enable advertisers to change or add agencies without losing their entire account history. With what they’re calling “Agency Enablement” features, adCenter now makes it possible for agencies to link or unlink to client accounts, onboard new clients via email requests to access accounts, control billing preferences and manage client accounts […]
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]
Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” […]
What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate or just plain sparse? If you’re Microsoft adCenter, you remove that targeting capability — in this case, age and gender. In a support thread from last week, a representative gives the reasoning behind a […]
Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing […]
Microsoft’s AdCenter has just released some new features, including the ability to measure tablet traffic via Microsoft Advertising Intelligence, the ability to have more ads per ad group, and increased site exclusions for syndicated ads. The company has been working diligently in recent months to match Google AdWords’ features and make it easier for advertisers […]
Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it’s not a huge surprise that some have spotted what look like Product Listing Ads (PLAs) in Bing Results. Mark Ballard from Rimm Kaufmann Group (RKG’s) posted of seeing such listings and, while we haven’t been able to replicate this, we did […]
As anti-trust talks between the European Union and Google come close to a conclusion, the key anti-trust enforcer has brought up a new objection. Joaquín Almunia, the EU’s competition commissioner, is demanding the company make broad changes to its mobile services, according to a report in the Financial Times. Google and the European Union have […]
Clicks on paid search listings on Google were nearly double the number of organic clicks — but only on keywords with “high commercial intent” in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks […]
You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix. Google isn’t saying much about it but a spokesperson sent me […]
You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]
Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft […]
Paid search’s growth rate slowed a bit in the second quarter of 2012, but it still increased 29% year-over-year — down from a 32% year-over-year growth rate in Q1. That’s according to the RimmKaufman Group’s latest report on digital marketing, released this week. Generally speaking, CPC’s were down (6%) as compared to the same period […]
It’s time again to update your AdWords Editor desktop software. Google today released version 9.8.1 which will now let users add and edit dynamic search ads and product listing ads. Each of these ad formats now has its own tab, and these types of ads can now be managed on two new targeting tabs. The […]