‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Purna Virji is the best-selling author of "High-Impact Content Marketing" and a leading voice on AI-powered marketing. As Principal Consultant at LinkedIn, she advises Fortune 500 brands and high-growth startups on content, creative, and branding strategy, helping them harness AI’s potential while keeping marketing deeply human.
Previously at Microsoft, Purna has shaped global AI marketing strategies and influenced industry trends, earning recognition as a Search Personality of the Year, Adweek Young Influential, and the Most Influential PPC Expert in the World. A sought-after keynote speaker, she’s shared her insights across 20 countries, guiding marketers toward smarter strategies for revenue growth.
When she’s not writing, consulting, or speaking, you’ll find her either in her garden, experimenting in the kitchen, or planning her next travel adventure, always with a cup of masala chai in hand.
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
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