Amazon
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your campaigns.
Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.
Amazon
Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.
Amazon
Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
Bing
Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
Bing
Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
Events
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
Apple Siri
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
PPC
Influencing with ad copy: how to truly drive action
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.
Amazon Alexa
Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
Bing
Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season
Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.
Amazon
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.
Bing
Are You Making These 5 Mistakes When Importing From AdWords To Bing Ads?
Using Bing Ads' "Import from Google AdWords" feature? If so, columnist Purna Virji cautions you to avoid these potential pitfalls.
Getting Creative With PPC Ad Copy & Testing
Contributor Purna Virji provides a full recap of one of the top PPC sessions from SMX Advanced 2015.
Content
3 Ways To Turn Your Data Into Stories To Earn Authoritative Links
Looking for your next great content idea? Columnist Purna Virji suggests that the story you're looking for could be right under your nose.
Content
SEO Reports Putting The C-Suite To Sleep? Bring Out The Graphs
Columnist Purna Virji provides examples of visual aids which can help key stakeholders understand your SEO progress at a glance.