Advertisers can now view Google mobile speed scores for more landing pages
Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.Robin Kurzer | Feb 20, 2019 at 12:07 pm ET
The updated reporting grid also includes an Added/Excluded keywords column.Robin Kurzer | Feb 18, 2019 at 7:00 am ET
The tool provides an on-the-spot way to take action on performance changes in your accounts.Robin Kurzer | Jan 7, 2019 at 8:44 am ET
The change will take effect in January.Robin Kurzer | Dec 3, 2018 at 3:31 pm ET
The Promoted Answers unit has the same targeting options as the platform's other ad formats.Robin Kurzer | Nov 30, 2018 at 4:53 pm ET
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.Robin Kurzer | Nov 29, 2018 at 2:02 pm ET
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.Robin Kurzer | Oct 23, 2018 at 5:03 pm ET
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.Robin Kurzer | Oct 23, 2018 at 9:47 am ET
As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.Robin Kurzer | Jun 26, 2018 at 4:40 pm ET
Will easier access to privacy controls cause headaches for marketers who rely on activity-related data?Robin Kurzer | Jun 21, 2018 at 3:40 pm ET
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.Robin Kurzer | May 4, 2018 at 12:26 pm ET