Advertisers can now view Google mobile speed scores for more landing pages
Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
Bing
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords column.
Bing
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your accounts.
Amazon
Bing Partner Program shifting to calendar-year qualifications
The change will take effect in January.
Content
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad formats.
Bing
Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
Bing
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
Amazon Advertising
Report: Just 3% of CMOs are currently optimizing for voice search
As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.
Amazon Advertising
Google rolls out updates to give users easier access to privacy controls
Will easier access to privacy controls cause headaches for marketers who rely on activity-related data?
Apple
Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
Analytics & Conversion
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in market.