Siddharth Shah

Siddharth Shah is head of web analytics, digital strategy and insights at Adobe. He leads a global team that manages the performance of over $2 BN dollars of ad spend on search, social and display media at Adobe.

Tips For Managing Ad Fatigue On Facebook

On the face of it, Facebook marketplace and search advertising are similar. In both platforms, the advertiser places a bids for an ad, competes...

My Data Have Feelings

As search marketers, we are often asked to look at multi-dimensional data. This is often cumbersome, boring and overwhelming to go through. Take a...

Broad Vs. Exact Match Types: The Hard Data

Search managers are often asked the question if they are over- or under-exposed on broad and exact matches. I have heard several heated discussions...