How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google's recent update to its SERP display impacted consumers, advertisers and Google's bottom line? Adobe's Siddharth Shah looks at the...
Siddharth Shah
Siddharth Shah is head of web analytics, digital strategy and insights at Adobe. He leads a global team that manages the performance of over $2 BN dollars of ad spend on search, social and display media at Adobe.
PPC
Attribution: Busting The Myths
As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how...
Local
Does Weather Affect Site Traffic & SEM Performance?
Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic...
PPC
The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage
“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin.” –Andre 3000 That consumers...
PPC
January Survival Tips For Search Marketers: Revisit Your Budget, Rest Up – The Superbowl Is Coming
The beginning of the new year is usually a very busy time for marketers. Not only do they have to execute on their new goals and budgets, but they...
PPC
Why Attribution Really Matters For Product Listing Ads
With the holiday shopping season in full steam, advertisers are continuing to invest significantly in Google Shopping via Product Listing Ad (PLA)...
PPC
3 Mobile Trends Every Search Marketer Must Know
When I last blogged about mobile trends in 2011, I had predicted that mobile, i.e., smartphone + tablet traffic would be 10% of all paid search...
PPC
How To Effectively Use Attribution With Complex Campaigns
As marketers, we think that attribution is important. However, despite all the talk in white papers, blogs, etc., little has been discussed about its...
PPC
A 3 Step Model For High Seasonality Forecasting
In many verticals, much of the year’s business gets done during a short period. For instance, tax software is mostly sold at the end of January in...
Commerce
Best Practices To Get The Most Out Of Google Shopping
As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to...
PPC
Singular vs. Plural: What Search Queries Can Tell You About Your Customers
“Remember: Y’all is singular. All y’all is plural. All y’all’s is plural possessive.” – Kinky Friedman In...
PPC
Sometimes You Just Need To Go With Your Gut In Data Analysis
It is difficult to understand why statisticians commonly limit their inquiries to Averages, and do not revel in more comprehensive views. Their souls...
PPC
Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend
Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important...
PPC
Understanding The Limits Of Attribution
While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a...
PPC
Why Patience Is A Virtue With The Long Tail
A recent article by fellow Search Engine Land contributor Matt Van Wagner on long-tail keyword management – as well as some recent...
PPC
Setting Campaign Budgets: Maximizing ROI While Controlling The Risk
Campaign budgets enable advertisers control over campaign-level spend on search engines. Once the campaign spend approaches the set budget, ads show...
Analytics & Conversion
Data Shows Retailers Need To Pace Spend To Maximize Black Friday Performance
Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have...
Analytics & Conversion
How The Rise Of Mobile Devices Has Affected Search Spend
A few months ago, I published a report about the rise of mobile devices including tablets. In this report, I showed that in a span of less than a...
Analytics & Conversion
Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff
Managers of Facebook Fan acquisition campaigns are often faced with a dilemma when creating campaigns. They often ask whether or not they should they...
Analytics & Conversion
Making Sense Of Multi-Click Data
Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend...