Siddharth Shah is head of web analytics, digital strategy and insights at Adobe. He leads a global team that manages the performance of over $2 BN dollars of ad spend on search, social and display media at Adobe.
How has Google's recent update to its SERP display impacted consumers, advertisers and Google's bottom line? Adobe's Siddharth Shah looks at the...
As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how...
Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic...
“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin.” –Andre 3000 That consumers...
The beginning of the new year is usually a very busy time for marketers. Not only do they have to execute on their new goals and budgets, but they...
With the holiday shopping season in full steam, advertisers are continuing to invest significantly in Google Shopping via Product Listing Ad (PLA)...
When I last blogged about mobile trends in 2011, I had predicted that mobile, i.e., smartphone + tablet traffic would be 10% of all paid search...
As marketers, we think that attribution is important. However, despite all the talk in white papers, blogs, etc., little has been discussed about its...
In many verticals, much of the year’s business gets done during a short period. For instance, tax software is mostly sold at the end of January in...
As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to...
“Remember: Y’all is singular. All y’all is plural. All y’all’s is plural possessive.” – Kinky Friedman In...
It is difficult to understand why statisticians commonly limit their inquiries to Averages, and do not revel in more comprehensive views. Their souls...
Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important...
While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a...
A recent article by fellow Search Engine Land contributor Matt Van Wagner on long-tail keyword management – as well as some recent...
Campaign budgets enable advertisers control over campaign-level spend on search engines. Once the campaign spend approaches the set budget, ads show...
Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have...
A few months ago, I published a report about the rise of mobile devices including tablets. In this report, I showed that in a span of less than a...
Managers of Facebook Fan acquisition campaigns are often faced with a dilemma when creating campaigns. They often ask whether or not they should they...
Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend...
