PPC
The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses...
Susan Waldes
Susan Waldes has worked in the search engine marketing industry since 1999; she joined Five Mill Marketing as SVP of Client Services in April 2014 after 3 years serving as Director of Client Services at 3Q Digital.
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords...
Think Differently About RLSA & Boost Your Conversion Volume
How can you unlock the full potential of Remarketing Lists for Search Ads? Columnist Susan Waldes says the key is to consider audience...
Gmail Ads: An Old Ad Type, But A New Addition To AdWords
Not familiar with Gmail Ads? Columnist Susan Waldes has the scoop on the ad type formerly known as "Gmail Sponsored...
Google Ads
Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015
Broad match has gotten a bit of a bad rap over the years, but columnist Susan Waldes explains why it could -- or at least, should -- be making a...
Defeating The Dog Days: 5 Tips To Boost SEM Conversion Volume During The Summer Slump
Summer is a slow season in many industries -- which makes it the perfect time to review your PPC accounts and conduct some experiments, according to...
Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”
Let's face it -- some of your website visitors just aren't interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop...
Sneak Peek Into AdWords’ New Multidimensional Reports
Google has begun rolling out its new Report Editor to AdWords accounts, but very few advertisers have access to this feature yet. Luckily, columnist...
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best...
Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals
AdWords has made many improvements to its conversion tracking capabilities in recent years, but columnist Susan Waldes notes that many businesses...
PPC
Think Small: Solve Your Mobile SEM Problem With “Micro Leads”
The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps....
Content
2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?
This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have...
Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of
Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer...
Google Ads
An SEM Christmas Carol: Q4 Past, Present & Yet To Come
SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex...
Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get...
PPC
Search Marketers: The Time To Focus On Mobile User Experience Is Now
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile...
Google Ads
Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently...
Mobile Calls Are The New Conversions: 7 Tips For SEMs
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity...
How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!
When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know...
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised...