Automatic AdWords Currency Conversion Now Enabled In Google Analytics

Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.

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ppc-click-money-ss-1920 Today, Google announced that Google Analytics and AdWords will now be able to speak the same currency language. The change affects advertisers that happen to use a different currency for cost data in AdWords than Analytics.

With currency conversion, advertisers will be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords — cost, CPC and ROAS — in the currency that is set in the Analytics account.

Google uses the exchange rate at the midpoint of the date range selected in Analytics.

“For example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account.”


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About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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