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Bing Adds Mobile-Friendly Label To Their Mobile Search Results

Bing has been hush about showing a "mobile friendly" label in their mobile search results. Is more to come from Bing around mobile-friendly ranking?

Barry Schwartz on April 15, 2015 at 9:39 am

Bing has quietly added a “mobile friendly” label to web pages listed in their mobile search results that are mobile-friendly.

Here is a picture of the mobile friendly label in the Bing search results:

We reached out to Microsoft for a comment on this mobile friendly label two days ago, but have still yet to get a response.

Google launched their mobile friendly label last year, and shortly later announced that there will be a mobile-friendly ranking algorithm launched on April 21st.

It is unclear if this is a sign of Bing introducing a mobile-friendly ranking algorithm as well. We are trying to get clarification from Bing on the significance of this new mobile-friendly label in the Bing mobile search results. In November, Bing did reveal some mobile friendly ranking techniques they may or may not use. This week, Bing introduced a new mobile home page and I suspect more will come from Bing around mobile SEO.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.