Bing Adds Mobile-Friendly Label To Their Mobile Search Results

Bing has been hush about showing a "mobile friendly" label in their mobile search results. Is more to come from Bing around mobile-friendly ranking?

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Bing has quietly added a “mobile friendly” label to web pages listed in their mobile search results that are mobile-friendly.

Here is a picture of the mobile friendly label in the Bing search results:

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We reached out to Microsoft for a comment on this mobile friendly label two days ago, but have still yet to get a response.

Google launched their mobile friendly label last year, and shortly later announced that there will be a mobile-friendly ranking algorithm launched on April 21st.

It is unclear if this is a sign of Bing introducing a mobile-friendly ranking algorithm as well. We are trying to get clarification from Bing on the significance of this new mobile-friendly label in the Bing mobile search results. In November, Bing did reveal some mobile friendly ranking techniques they may or may not use. This week, Bing introduced a new mobile home page and I suspect more will come from Bing around mobile SEO.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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