Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training

By Ginny Marvin

Published: November 3, 2015 at 1:17 pm

Bing Ads announced it is launching an educational resource for premium customers — agencies, channel partners and tool providers — called Bing Ads Academy.

Bing Ads Academy content is designed for both those that sell Bing Ads to clients and the account managers that actively work on campaigns — “Sellers and Do-ers.” Training is offered in on-demand online classrooms, as well as in-person training sessions.

Many of the client trainers at Bing Ads Academy are well-known in the paid search industry. They include Eric Couch, Monica Orsino, Rachel Rogowin and Purna Virji.

Premium customers can ask their account managers about getting started with the training resources.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.