The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Topic: Professional certification
Microsoft rolls out applied Performance Max learning path
Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.
[TODAY] Live Generative Engine Optimization training with Will Scott
Don't miss this 5-star training experience, rich with actionable tactics to keep you a cut above the rest.
Reddit launches new certification in engaging ad creatives
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
Google Ads rolls out stricter requirements for new certifications
Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.
Reddit expands its learning hub with new features, courses and certifications
The new resources aim to help advertisers better understand Reddit's audiences, unique targeting capabilities and ad formats.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
9 warning signs your SEO consultant is NOT competent
Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out for these red flags.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
How to excel in your current and future SEM roles
Flourishing in an SEM role is a balance of mindset, education, and development. Learn the building blocks for a long, successful SEM career.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
5 questions to evaluate any SEO training course
Knowing how to evaluate an SEO training course can help you invest wisely in the future of your career or business.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Common questions and answers about SEO certification from Google
Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
Google offers limited free training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
Organic Social Media Quizzes & Exams
Do you know about Organic Social Media? Prove it by testing yourself against our Organic Social Media Quizzes and Exams! There are so many social networks out there, that it’s often hard to keep track. They all work roughly the same, but to be a real pro there are nuances upon nuances to keep in […]
The right way to hire an SEO
Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates.
Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement
Here's how to see who counts toward the new 50% certification rule and what to do about it.
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.