Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Microsoft » Microsoft Advertising » Bing Ads Editor For Mac Is On The Way, Really

Bing Ads Editor For Mac Is On The Way, Really

Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.

Ginny Marvin on November 12, 2015 at 2:21 pm

bing-ads-apple1-1920

Here’s a sentence I was beginning to think I’d never write: Bing Ads Editor for Mac is coming soon. It has been built and is ready for beta testing.

Bing Ads announced the news and gave a demo of the latest version at an industry event in Redmond, WA, Thursday. Mac users have been begging for a version of the desktop editor tool they could use to manage their Bing Ads campaigns for years.

Some Mac users resorted to backup PCs, while untold numbers certainly opted out of doing much with Bing Ads at all as a result of not being able to easily manage campaigns. Why Bing waited this long still is not clear, but the awkward excuse-making is over.

The Mac version of Bing Ads Editor will even come with a newly designed user interface and new features.

Users will be able to manage multiple accounts and download campaign data for multiple accounts simultaneously from the accounts manager window. Individual accounts can be opened in separate windows, and drag-and-drop and copy-and-paste will work across accounts.

Updated navigation puts things like location targets and sitelinks accessible within one click from the account window and shows the number of entities of each type. It looks a lot like the navigation in AdWords Editor 11.

That new, somewhat updated UI — created with aesthetically astute Mac users in mind — will eventually be rolled out to the PC version of Bing Ads Editor. Bing Ads’ Dare Objasnjo said the engineering team is aiming for parity between the two editors within a year of the Mac version going live.

So when is the Mac version going to be available? All users will be able to download it by early summer 2016. Ahead of the general release, there will be an open beta period starting sometime early next year. Stay tuned for details.

The intro video:


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    SEO reporting to impress: How to successfully report your SEO process, efforts and result

    9 ways to become an SEO problem-solver

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

AppleBingMicrosoft AdvertisingPPCSocial

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.