Bing Ads Editor now supports Shopping campaigns

Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing ones in Editor.

A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority.

To make it easier to bulk-manage product groups, Bing Ads has done away with the need to have a parent product group ID for every product group. Instead, the product group field contains the full path, which makes it possible to make changes without a parent ID and easier to see parent product groups. Additionally, the product groups align with AdWords Editor, so you can import a file exported from AdWords Editor into Bing Ads Editor. (It’s also possible to import Shopping campaigns from Google in the Bing Ads UIl.)

You can change the Type, Bid and Destination URLs for product groups in the editor pane. To edit product groups themselves in Bing Ads Editor, use Make multiple changes or Import a new file.

You can also edit Promotional text and enable or pause Product Ads in Editor from the Product ads window.

Reminder that you’ll need to have downloaded BAE version 11. If you’re not seeing these new Shopping features, you are likely still on version 10 and will need to download version 11 separately.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.