Bing Ads Is Getting A Slick New Look That Will Feel Familiar

Bing Ads’ new look will start rolling out the first week of August.

Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords.

That’s by design, of course. The Bing Ads team has been making a point of reducing friction between managing campaigns on Google AdWords and Bing Ads. With the new design will come a Top Mover report and Opportunities Tab, both of which are available in Google AdWords.

The new interface is one of several recent updates such as bid landscape, destination URL auto-tagging, more keyword capacity and online insertion orders that are meant to make interacting with Bing Ads easier and attractive to more advertisers.

Earlier this month, Daid Pann, General Manager for the Search Network at Microsoft discussed Bing Ads’ plans for the coming year, including the UI update. We can also expect to see more targeting options, faster data refreshes and more scale as Bing is woven into the core of Microsoft’s products and other third party products, according to Pann.