Bing Ads Launches Guided Tours In Web Interface

Walk through setting up retargeting lists, automated rules, campaigns settings and more.

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bing-ads-grad-1920Guided Tours has launched in the Bing Ads web interface to help users set up automated rules and complete other tasks in their accounts.

The first of four tours debuted this week:

  • Remarketing Tour: Create a remarketing list.
  • Keyword Tour: Add and edit keywords.
  • Campaign Settings Tour: Learn how to set your budget, targeting, ad scheduling and exclusions.
  • Automate Rules Tour: Create and manage rules that run based on criteria you define.

The tours show you where to click and offer tips on executing each step of a process. Here’s an example from the campaigns settings tour:

bing ads guided tours

You’ll find access to the Guided Tours in the upper right corner of the web interface when on an applicable page.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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