Bing Ads now shows exact match impression share

By Ginny Marvin

Published: November 7, 2017 at 10:50 am

Advertisers can now get insights into how often their ads show for exact keywords.

With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of how their ads are competing across their keyword scope.

Bing Ads suggests three typical scenarios for using impression share reports:

Advertisers can find exact match impression share data on the Reports page in the web UI and in the Reporting API at the campaign, ad group, keyword/share of voice level reports after adding the “Exact impression share column.”

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.