Bing Ads Shopping Campaigns Roll Out Of Beta In US

By Ginny Marvin

Published: July 14, 2015 at 1:15 pm

Bing announced, Tuesday, that Shopping Campaigns are now available to all customers in the US.

Launched in beta in April, Bing Shopping Campaigns reflect Google’s switch to the Shopping Campaigns format for organizing and managing product listing ads last summer.

In Bing, Shopping Campaigns will become the default campaign type for running Bing product ads, and the old version will discontinue in the fall. Support for Shopping Campaigns in Bing Ads Editor and share of voice reporting are said to be coming soon.

There is no public timeline, but Bing Shopping Campaigns will also eventually roll out to international markets.

To get started with Bing Shopping, you’ll need to verify your domain in Bing Webmaster Tools and then set up an account in Bing Merchant Center. More details are available on the Bing Ads blog. After setting up a Bing Merchant Center store, US advertisers running Google Shopping campaigns can import them into Bing Ads or create new campaigns within Bing Ads.

Explore more on

Bing Shopping Bing Webmaster Tools Google Google Shopping Microsoft Microsoft Advertising Microsoft Bing Online advertising Product Listing Ads United States

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.