Bing Ads Tests Consumer Ratings Annotations

Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service, return policies, pricing, and selection. I haven’t been able to see […]

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Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads.

Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service, return policies, pricing, and selection.

I haven’t been able to see this test in the wild, but The SEM Post, which first reported the test has some good screenshots including this one:

bing ads consumer ratings annotations

Source: The SEM Post

Bing Ads is also running a test to show Twitter follower counts in ads. Asked whether Bing Ads would display more than one annotation at a time, a Microsoft spokesperson told Search Engine Land, “Bing Ads is constantly experimenting with our annotations, including the number and combinations displayed, to deliver the best value for our customers. In some cases this means we show more than one annotation.”

This test and Twitter follower annotations are both in early stages. I stopped seeing Twitter followers showing up in ads yesterday afternoon after seeing them consistently.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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