Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Commerce » Bing’s home page gets smart with trivia, quizzes & polls

Bing’s home page gets smart with trivia, quizzes & polls

Replacing the "hotspots" previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.

Amy Gesenhues on July 1, 2016 at 6:10 pm

bing-logo-woodsign2-1920

Bing wants to pull more users via its homepage, and is using trivia to do it.

Last month, the site began posting trivia questions in place of “hotspots” on Bing.com. The trivia questions relate to Bing’s image of the day and display when you hover over the graduation cap icon now showing on the homepage.

Bing graduation cap

Answering the trivia question will launch a three-question quiz at the top of a search results page for whatever the correct answer is. The quiz interface lists the correct answer, further info on the topic and the option to answer the next question.

Bing quiz

In addition to the daily quizzes, Bing also has a weekly news and trends quiz that it posts on Fridays which can be found in the “Popular Now” carousel that runs across the bottom of its homepage.

Bing Rewards members can earn credit by taking the quizzes, and quiz scores can be shared on social sites.

Senior managing editor Kristen Kennedy and senior program manager Vinay Krishna said they want Bing’s homepage to be a source of inspiration for millions and an entry point to learn more about the world.

“We’re betting on the quiz format as the means of driving deeper exploration and serendipitous discovery,” writes Kennedy and Krishna on the Bing Search Blog.

In addition to the its recently launched quizzes, Bing says it is also using user polls to gauge people’s thoughts and opinions around current events and trending topics. Surveys have included everything from the Cincinnati Zoo’s Harambe gorilla being shot after a child fell into the gorilla enclosure to Mother’s Day gift choices.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

BingCommerce

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.