Google’s Local Guide program: Wins, woes and what’s next?
Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.
Topic: Gamification
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How to improve your SaaS onboarding experience to retain more customers
Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
Top loyalty management software solutions: Forrester report
Diving into the characteristics of the leading loyalty software providers.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Bing’s home page gets smart with trivia, quizzes & polls
Replacing the "hotspots" previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.
Google Using Points To Boost User Reviews, Beef Up Maps Content
A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original program offered rewards based on the […]
SearchCap: Foursquare Experts, Google Blessings & LinkedIn B2B Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Traditional Call Tracking Is No Longer Relevant – August 12th Webcast Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant: Emerging Trends for Call Tracking in 2014″ […]
Foursquare “Experts” Reintroduces Gamification Into New App
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]
Foursquare To Move Check-ins Into “Swarm” App, To Focus Better On Local Discovery
Foursquare is doing something surprising, even radical. It’s removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm, and Foursquare will evolve in a bid for further mainstream adoption to challenge Yelp […]
Enterprise Social Media Infrastructure Platforms 2013
Table of Contents Section I: Scope and Methodology Section II: Enterprise Social Media Infrastructure Market Overview Section III: Trends Driving ESMIP Adoption Section IV: Enterprise Social Media Infrastructure Platform Capabilities Section V: Choosing an Enterprise Social Media Infrastructure Platform Section VI: Vendor Profiles Section VII: Resources “Enterprise Social Media Infrastructure Platforms” editorial team: Research/Writers: Marji […]
Foursquare: More Than Fun & Games, A Potent Local Search Tool
About a year ago, I was feeling Foursquare fatigue. Why on earth was I checking in? The badges were harder to get, and I wasn’t going to ever “win” in some places. But now I win all the time, through tips and specials that have been added. Welcome to the new Foursquare. It’s not like […]
Google News Plays The Badge Achievement Game
Google News announced you can now earn badges for reading news on Google News. The badges are awarded by topic, such as stock market, Apple, Harry Potter, U.S. Politics and so on. The more you read about a specific topic through Google News, the higher the badge reaches. It starts at Bronze and goes to […]
Foursquare Users Get A Trophy Case & Partner Badges
Foursquare’s badge system got an upgrade today: a new “trophy case” plus a way for companies to be in the new Partner Badge program. A Trophy Case For Your Badges In the new trophy cases, which Foursquare blogged about today, you’re now able to see all your badges plus separate them into groups, one group […]
Bing Maps Challenge: Try Silverlight Version, Maybe Win $100
Microsoft wants people to download (or update Sliverlight) so they can use the new and improved Bing Maps. To create that incentive, as well as to get people to explore the new Bing Maps, Microsoft is offering chance to win a $100 gift card as part of the “Bing Maps Challenge.” The challenge game takes […]
Indiana Jones Search: Indy Meets Microsoft Live Search
For over a year, Microsoft has been experimenting with games to help build its search marketshare. Yesterday, I learned of one that certainly caught my eye: Indiana Jones Search.
Googler’s Bet Goobles On Predictive Markets During Their Free Lunch
Google’s Lunchtime Betting Game from the New York Times describes a game Google employees are encouraged to play during their lunch break. The game is betting fake money, Goobles, on predictive markets. A predictive market is an exchange that predicts events based on the amount of money wagered on a specific outcome. Google uses Goobles, […]