Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from […]

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Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from Twitter over the past 7 days and the best of your Instagram feed over the past 3 months.

Klout Moments Blog

According to an official Klout blog post, this integration this is a significant partnership for Bing users:

“Search is one of the most common ways that information about you is discovered by other people. Snapshots on Bing enable anyone who signs up on Klout to verify and manage how they appear in Bing search results, based on their public social network profiles.”Snapshot. Now, when someone searches for you on Bing, your Klout-verified Snapshot

According to Klout, your Klout snapshot will display  next to the search results for user’s:”

  • Public LinkedIn summary
  •  Connected social profiles
  • Klout Score and influential topics

Registered users will have the ability to turn off “moments” and tweaking the networks that they connect with if they prefer.

The functionality is live today and can be set up by following these steps:

Klout-Finn

  • Own a LinkedIn Account
  • Have a Klout Account
  • Connect your LinkedIn Account to your Klout account. Start here.
  • You can then begin confirming tags that can appear on Bing directly within Klout:

Tag-Pages-Bing

For more information, see the official Klout blog post.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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