Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support

Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.

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Bing has just released version 6.1 of their iOS app, which is now available as an update within the App Store. Version 6.1 brings several changes, including barcode scanning for price-comparison shopping, Uber integration, animated GIF support and other user experience changes and optimizations.

Price Comparison Barcode Scanner

When you are in a store and want to see if the store is selling the product for a good price, Bing will let you scan the barcode. Then Bing will compare the prices of that product at Amazon, Walmart, Target, Home Depot, Macys and other stores that may have it for sale.

Here is what the scanner looks like:

barcode-scanner-bing

Then when it finds a matching product, it will list stores that sell it, with their current prices:

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There are other apps that do this, but having it in the Bing app is useful.

Uber Integration

Like Google Maps and other mapping apps, Bing has added real-time data from Uber. When you tap “Get a ride” or the Uber app icon from within the app, it will show you Ubers available in the area. Here is a picture of the app icon within the Bing app:

bing-uber

Animated GIFs

Bing also added support for animated GIFs. So when you search for images, a GIF icon with a play button will show up on images that are animated GIFs. Here is a picture showing it in action:

bing-gifs

Other changes include:

  • Left/right swipe navigation
  • Improved overall performance and responsiveness, reduced crashes
  • Improved Video and Image search input experience

About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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