9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Topic: Home Depot
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Google AI cites retailers 4% vs. ChatGPT at 36%: Data
Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.
How to build a search engine to disrupt Google
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Article complaining about being outranked on Google being outranked by Reddit
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Twitter announces Product Drops for merchants
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online.
Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses.
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging.
Google now showing ‘request quotes’ button above local pack on mobile
Large button appears above 3-pack, connected to GMB messaging.
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an image.
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
Google brings store visits to Google Display Network, debuts cross-device retargeting
Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support
Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.
Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.
Looking Ahead: The New Search Landscape
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
Google Confirms Three Mobile Text Ads Showing On Some Queries
Mobile searchers will often see three text ads instead of two on a small set of queries, but ad real estate on the screen remains relatively unchanged.
Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update
Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know.
Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, "What is...?" questions, Google gives us a look at its year in search.
Google Now Remembers Where You Parked, Gains Offline Cards, Indoor Maps, Shopping Reminders
Excited that the updated Google Search App for Android will remember where you parked your car? Wait, there’s more! Google Now cards also work offline, malls are gaining indoor map directories and you can now get product search reminders. Earlier today Barry Schwartz wrote that the updated Google Search App for Android will now help you […]
Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail days. Over the last two years, the big box retailers have […]
SearchCap: The Day In Search, November 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club […]
Google Helpouts: Help From Experts Backed By Google, Via Video, For A Price
Looking for some help? Providing answers has always been Google’s goal, and now it has a new way to do it. “Helpouts,” a way to pick people offering help via live video, for a price. People that are vetted, checked and backed by Google. Google shared the news of the new program today on its […]
SearchCap: The Day In Search, September 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional […]
SearchCap: The Day In Search, September 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Include Local Product Inventory In Search Results Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for […]
Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating retailers includes BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard […]
AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nelson and Yuanyi Zhang developed and recently launched AdProof, a new “user testing” […]
SearchCap: The Day In Search, April 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns. Social annotations, really Google+ […]
Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns
Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns. Social annotations, really Google+ annotations, display the number of Google+ followers an advertiser has under the ad text. Here’s an example from Home Depot on a search for “dining room chairs” Social extensions have been available for nearly a […]
What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
Move over JC Penney. Another brand is getting attention over buying links, this time Dun & Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davis drew attention to the DBCC situation in his […]
SearchCap: The Day In Search, April 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Home Depot To Correct Misleading Link Request It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. […]
Home Depot To Correct Misleading Link Request
It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. But the request was from Home Depot, to its network of nearly 2,000 service providers. Now that it’s come to light, the home improvement store chain says it is correcting the […]