Bing Testing New Search Results Design

By Barry Schwartz

Published: February 8, 2012 at 4:43 pm

Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the older design.

Jason Hart tipped us off listing out the key differences:

Vertical tabs removed
Top and bottom search boxes widened
Search button icon changed
Several links removed from header
Location information no longer displayed
Icons used instead of text for rewards and preferences
My smiling face added to the page instead of just my name
Related searches moved from left rail to under the search box

Here is a picture of the new design:

Bing New

Here is a picture of the old design:

Bing Old

Explore more on

Microsoft Microsoft Bing Search engine Search engine optimization User interface design

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.