Bing Tests Deep Links Within Search Box Results

Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results.

When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep links,” also known as “sitelinks,” in the search box.

The picture above shows how the layout of the deep links show in the search box. You can see that it shows the main URL, with the title and description below. It then shows six deep links in boxes below that main result. This is all without actually going to the search results page.

I am not able to replicate this myself. Nor am I am able to see any deep links in the search results for the search term and brand [roboform].

Related Stories:

• Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks
• Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result
• A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result
• Strange Bug In Bing Deep Links Shows Facebook, Craigslist As Part Of Google

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.