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Consumer

China Launches New Censored Search Engine To Compete With Baidu

China Mobile and state-run news agency Xinhua have launched Panguso a new search engine that will let people search for news, web sites, images, videos and audio, according to Chinese state-run news agency Xinhua. The new search engine will filter results according to the guidelines issued by the Chinese government, often referred to as “the […]

Chris Sherman on February 22, 2011 at 6:56 pm
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China Mobile and state-run news agency Xinhua have launched Panguso a new search engine that will let people search for news, web sites, images, videos and audio, according to Chinese state-run news agency Xinhua. The new search engine will filter results according to the guidelines issued by the Chinese government, often referred to as “the great firewall of China.” Here’s a terrific analysis of how internet censorship in China works by The Atlantic’s James Fallows.

Panguso faces more than censorship challenges, as it confronts Baidu’s whopping 76% market share in China, according to Analysys International, a Beijing-based market research firm. This is especially true given that once-popular Google has slipped beneath 20% market share now that its servers are no longer located in China.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Chris Sherman
Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.

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Channel: ConsumerSearch Engines: BaiduSearch Engines: China Search Engines

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