China Launches New Censored Search Engine To Compete With Baidu

China Mobile and state-run news agency Xinhua have launched Panguso a new search engine that will let people search for news, web sites, images, videos and audio, according to Chinese state-run news agency Xinhua. The new search engine will filter results according to the guidelines issued by the Chinese government, often referred to as “the great firewall of China.” Here’s a terrific analysis of how internet censorship in China works by The Atlantic’s James Fallows.

Panguso faces more than censorship challenges, as it confronts Baidu’s whopping 76% market share in China, according to Analysys International, a Beijing-based market research firm. This is especially true given that once-popular Google has slipped beneath 20% market share now that its servers are no longer located in China.

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Chris Sherman

Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.