Complaint Over Google-DoubleClick Acqusition Expected To Be Filed At FTC Today

Google draws privacy complaint to FTC from News.com reports three organizations are going to file a joint complaint today with the Federal Trade Commission over Google’s proposed acquisition of DoubleClick. The Electronic Privacy Information Center (EPIC), along with the Center for Digital Democracy (CDD) and the U.S. Public Interest Research Groups (U.S. PIRG) are all […]

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Google draws privacy complaint to FTC from News.com reports three organizations are going to file a joint complaint today with the Federal Trade Commission over Google’s proposed acquisition of DoubleClick.

The Electronic Privacy Information Center (EPIC), along with the Center for Digital Democracy (CDD) and the U.S. Public Interest Research Groups (U.S. PIRG) are all calling for the FTC to delay Google’s acquisition of DoubleClick. They first want the FTC to investigate “Google’s data collection and storage practices” and for “DoubleClick to sweep out its data storehouse and require the search giant to offer a public plan for safeguarding consumer privacy.”


Former Anti-Trust Targets Microsoft And AT&T Raise Trust Worries Over Google-DoubleClick Deal has the view from some of Google’s competitors, while EU Group May Serve Google With Letter Over Data Retention Policies from yesterday covers how Google might be facing a privacy investigation in Europe.

Postscript: The complaint has been issued. Here are the full complaints:

https://www.democraticmedia.org/PDFs/google_complaint.pdf
https://www.epic.org/privacy/ftc/google/epic_complaint.pdf

And some more news on this at News.com.

Postscript #2: DoubleClick: We don’t own consumer data from News.com has a statement on who owns what data. In short, DoubleClick says the data belongs to their clients and not to DoubleClick.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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