comScore: Yahoo Still Major Player In Japan

By Barry Schwartz

Published: November 26, 2008 at 11:47 am

comScore has released metrics on search market share in Japan. Overall, in September, Japanese searchers searched 5.9 billion times, with an average of 96 searches per user.

Yahoo is beating Google out in searches, with over 3 billion searches conducted on Yahoo properties. Google properties counted for just under 2.3 billion searches. Yahoo has a 51.2% market share in Japan, while Google has 39% share, while Microsoft has a 1.5% share with 90 million searches.

Japan is the second largest market for searchers in Asia, China leads Japan with 12.7 billion searches for September, compared to Japan’s 5.9 billion searches.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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