International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission.
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Google also is now highlighting new stats on how improving Core Web Vitals metrics can improve user engagement and business metrics.
The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photosMar 7, 2017 by Amy Gesenhues Flickr says its new search option uses advanced technology to surface similar photos […]
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 AdsMar 1, 2016 by Ginny Marvin The new version is now available. The Associated Press Partners With Google & Twitter To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
Suggesting that there may soon be a European-style “Right to be Forgotten” in Japan, two Japanese courts recently ordered Yahoo Japan and Google to remove indexed reports of criminal activity under the theory that individual privacy rights were being violated. The cases were discussed in the Japan Times. Courts in Sapporo and Tokyo essentially arrived […]
Now that it’s for sale, there are several reports indicating multiple buyers are interested in some or all of Yahoo. Among the names mentioned are Silver Lake Partners, a private equity firm, Yahoo search partner and former suitor Microsoft, News Corp. and Jack Ma of China’s Alibaba, in which Yahoo owns a multi-billion dollar stake. […]
Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Global — But Make Your Ads Local Find out how to maximize your performance in international PPC campaigns – watch this webcast: “Global Domination through PPC: What you MUST know […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests Ads Within Organic Search Results? The RKGBlog blog posted a screen shot of Bing testing search ads directly in the organic results. Honestly, I almost cannot believe it – […]
Last Friday, Twitter quietly shutdown its “firehose” of tweet data that was being piped to Google. Like a gas station no longer getting deliveries, Google in turn effectively had to hang a “Closed” sign on its Google Realtime Search service. What happened, and what’s next for those who depended on Google to get some of […]
Yesterday, we reported that Google Realtime Search had mysteriously disappeared. Today comes the reason why: Google’s agreement with Twitter to carry its results has expired, taking with it much of the content that was in the service with it. Google sent us this explanation: Since October of 2009, we have had an agreement with Twitter […]
We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google’s been examined for antitrust issues many times before this and mostly come through OK. Here’s our comprehensive guide to Google and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Congratulates Watson On Twitter; IBM Says Thanks Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Improves Copyright Protection Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help […]
Japan’s Fair Trade Commission has given its approval to a partnership that allows Yahoo Japan to use Google search results. According to Reuters, Japan’s FTC has promised to monitor the alliance for possible violations of the country’s anti-monopoly laws. Yahoo Japan, which is controlled by Softbank with Yahoo Inc. as a minor owner, announced in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]
A raft of recent search engine developments in the Far East means the picture is not so wonderfully clear anymore. In Japan, Korea and China there have been signficant search engine market changes. Let's try and figure out what's going on?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO Rap Sheet: What Does Your Mug Shot Look Like? While attending the SMX Advanced conference in Seattle this year, I was very eager to sit in on the SEO […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study Calls Google ‘King Of Malware’ Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs […]
In a move that should surprise no one, Microsoft says it will try to block the recently announced Google-Yahoo Japan partnership. In our story from Tuesday, a Microsoft senior VP spoke out strongly against the partnership. Now, Silican Alley Insider received confirmation last night that the company will take steps to challenge it formally. “We […]
AllThingsD reported that the Softbank majority owned Yahoo Japan has decided to replace Yahoo Search (soon Yahoo-Bing) with Google. Yahoo owns a minority stake in Yahoo Japan and so can’t control or block the decision. According to a statement released by Yahoo it will “support” the deal as it is contractually bound to do: Yahoo! […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Chinese Newspaper Says Google Censored Its Web Site Oh, the irony: The People’s Daily, the main newspaper of China’s Communist Party, says Google censored its web site by adding a malware […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
While stats out from Hitwise today show Google still reigns supreme in the United States, in Japan, it’s a different story. Yahoo remains the top search engine there, the latest stats from comScore show, and it’s growing faster than Google. comScore reports Yahoo is still leading, in a major way, in Japan. Yahoo holds over […]
I am fairly confident that Yahoo Search is currently updating their index and algorithm now. Dozens of webmasters and SEOs are noticing this update and discussing it at WebmasterWorld, but the Yahoo Search Blog has no mention of it. Typically, Yahoo posts updates — which they call weather reports — when Yahoo is updating their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
comScore has released metrics on search market share in Japan. Overall, in September, Japanese searchers searched 5.9 billion times, with an average of 96 searches per user. Yahoo is beating Google out in searches, with over 3 billion searches conducted on Yahoo properties. Google properties counted for just under 2.3 billion searches. Yahoo has a […]
We’re all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I’ll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.