Download Legacy PLA Product Target Data Prior To March 23

By Ginny Marvin

Published: January 27, 2015 at 10:00 am

Now that Shopping campaigns are well-entrenched, Google has said that product targets data in the Auto targets tab will no longer be available after March 23 for legacy product listing ad (PLA) campaigns.

Product target-level won’t be available at all in those old campaigns after that date, but general PLA performance data will live on in the campaign and ad group tabs on legacy PLA campaigns that haven’t been deleted (removed).

If you want to keep a record of that older data, you can download your legacy PLA campaign performance in the web UI or AdWords editor prior to March 23.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.