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Gambling For Fun Adverts Now Disallowed By Google AdWords UK

I reported this morning at the Search Engine Roundtable that UK Google AdWords advertisers are being notified by Google that they can no longer accept ads for any kind of gambling site. That includes gambling sites that are just for fun, have tutorials on gambling and content related to gambling.

In an email, Google said, “We will no longer take ads for sites that promote gambling related content or gambling tutorials or whose primary purpose is ‘playing for fun’, gambling or casino games of skill.” Google added that these new rules are “simpler for everyone to understand and more in tune with users’ wishes.”

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.