YouTube expands Masthead ad eligibility to online gambling advertisers
Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.
Topic: Gambling
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Google renames age estimation ads policy as global age assurance expands
Google updated its age estimation ads policy and changes what they now restrict ads for with shocking content not making the cut.
Report: Clickout Media turned news sites into AI gambling hubs
Google calls it site reputation abuse: legacy news brands, fake bylines, casino links, layoffs, and deindexing in a search spam scheme.
Google Ads relaxes personalization rules for social casino game apps
Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.
Google Ads tightens rules on Gambling Certification recertification
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads updates gambling and games policy
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
Google Ads gambling and games policy updated in Arkansas, Montana, New Jersey and New York
Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week.
Google will allow NFT gaming ads under updated cryptocurrency ad policy
These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
Google Ads to allow ads for sport betting in New York
Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting.
The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads
The updated policy aligns the Microsoft Audience Network with other advertising platforms.
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
Pop-Up / Pop-Under
A pop-up ad comprises of a webpage that opens up in a new window in front of a user’s current browsing window. This ad unit has been mostly replaced by the slightly less annoying pop-under which is the same except it appears behind the user’s current browsing window (or sometimes on a new tab). These […]
Gambling Ads Come To AdSense Tomorrow
Google is now allowing AdSense publishers to opt in to display certain types of gambling ads in some geographic locations. In 2008, the company loosened some of its restrictions on gambling ads in search. The latest change takes place tomorrow, September 27. “In response to advertiser and publisher feedback, we’ve expanded the types of ads […]
Google Now Allowing Ads For Beer
Taylor Pratt discovered a very quiet change made to Google AdWords policy for handling alcohol ads. Now, Google is allowing search ads for beer, wine and champagne to show up on Google.com. Google’s policy says they allow these ads, “since we consider beer, wine, and champagne to be products intended for the sale and consumption […]
Gambling For Fun Adverts Now Disallowed By Google AdWords UK
I reported this morning at the Search Engine Roundtable that UK Google AdWords advertisers are being notified by Google that they can no longer accept ads for any kind of gambling site. That includes gambling sites that are just for fun, have tutorials on gambling and content related to gambling. In an email, Google said, […]