‘Get a Quote’ button added to Google business local knowledge panels

If you have Google My Business messaging turned out, you may start getting more messages from searchers.

Chat with SearchBot

Google seems to be rolling out new call-to-action buttons for service level businesses in the local knowledge panel. Some businesses that have opted into messaging in Google My Business will find that button show up for branded queries.

How it works. Search for a business’s name, such as our friend Joy Hawkin’s business [sterling sky inc] (who first noticed this) and on both desktop and mobile you will get a call to action in its local knowledge panel to get a quote. On desktop the button is in blue and on mobile it is white.

What it looks like. Here are screenshots of this on desktop and mobile:

Google Local Knowledge Panel Call To Action Quote 1563972520
Google Local Knowledge Panel Call To Action Quote Mobile 1563972511

How do you get this button? Hawkins said you need to have messaging turned on in your Google My Business account. Here are instructions from Google on how to turn on that feature.

Why we should care. This button is big and noticeable. Google clearly wants searchers to use the messaging feature. By making this button this noticeable, you are bound to get messages sent to you via Google Messaging. So if you have it turned out, be prepared to respond.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.