Case study: Are indented search results on Google actually hurting your business?
Most businesses might think having two search results on Page 1 is a good thing. This is not always the case. Here's why.
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006 and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
Most businesses might think having two search results on Page 1 is a good thing. This is not always the case. Here's why.
Joy Hawkins | Jan 11, 2023 at 8:00 am ETGoogle is aware of the issue and has advised business owners to flag the reviews or contact Google support to get them removed:
Joy Hawkins | Jul 18, 2022 at 3:18 pm ETApple lets you create a static map image from a URL with chosen parameters and characteristics.
Joy Hawkins | Jan 6, 2022 at 4:38 pm ETThis update seemed to be focused on changes around proximity and distance.
Joy Hawkins | Dec 20, 2021 at 9:28 am ETContent is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each client.
Joy Hawkins | Apr 30, 2021 at 10:51 am ETIt's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
Joy Hawkins | Apr 16, 2021 at 11:57 am ETIt’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.
Joy Hawkins | Mar 23, 2021 at 1:00 pm ETMake sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.
Joy Hawkins | Jan 26, 2021 at 8:30 am ETAfter a lot of testing by many since the help center update, we can safely say the description has no impact in the 3-pack.
Joy Hawkins | Feb 13, 2020 at 10:35 am ETJoy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.
Joy Hawkins | Jan 3, 2020 at 10:52 am ETThe local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.
Joy Hawkins | Nov 18, 2019 at 11:43 am ETHere's how restaurants can opt out of "order online."
Joy Hawkins | Sep 27, 2019 at 4:10 pm ETWe have not found content used in the Google Post has any impact on ranking so, focus on keywords you're already ranking for to boost CTR.
Joy Hawkins | Sep 27, 2019 at 8:00 am ETGoogle would be better off removing “reviews from the web” because the lack of enforcement with their own guidelines makes it difficult to understand.
Joy Hawkins | Aug 26, 2019 at 10:47 am ETGoogle’s ranking algorithm has a huge flaw in its local results that lead generating companies have been using for their own profit.
Joy Hawkins | Mar 25, 2019 at 1:59 pm ETWhen messaging is set up in the GMB app, it doesn't work for listings that belong to location groups in the dashboard.
Joy Hawkins | Feb 21, 2019 at 10:01 am ETGoogle's new service area business set up cleared addresses. If you're a service business, don’t try to add it back. Here's why.
Joy Hawkins | Feb 14, 2019 at 8:20 am ETThe end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises. Here's why.
Joy Hawkins | Jan 28, 2019 at 10:28 am ETGoogle updates categories often – from name changes to new additions and sometimes a removal – so it's important to pay attention and adjust accordingly.
Joy Hawkins | Jan 10, 2019 at 8:53 am ETAfter Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact.
Joy Hawkins | Dec 17, 2018 at 7:01 am ET