Case study: More content is not always better for ranking in Google
Content is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each client.
Contributor
Joy Hawkins's latest articles
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.
Are Yelp ads worth paying for? How to figure it out
Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
Google Questions and Answers: Everything you need to know
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency.
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide
Is your business moving to a new location? If so, check out columnist Joy Hawkins' guide to ensuring a smooth transition in Google.