Markets with home service ads: Service-area businesses are coming back to the local results
There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date....
Joy Hawkins
Joy Hawkins is a Local SEO expert who is a Google My Business Top Contributor. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She is also a contributor to the Moz Local Search Ranking Factors survey. Joy is the owner of Sterling Sky in Canada and is the author of the Expert's Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy...
August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Have you noticed a recent shift in Google's local search results? Columnist Joy Hawkins shares everything you need to know about the 'Hawk' update,...
6 things you need to know about Google’s Q&A feature on Google Maps
Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new...
What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the consequences far...
12 things to know to succeed with Google Posts
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new...
Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss...
7 unannounced updates to Google My Business we’ve seen in 2017
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has...
Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and...
Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to...
Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home...
Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did...
Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts...
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local...
How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins...
Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist...
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human...
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each?...
Got spam? Google My Business doesn’t care.
Seeing lots of spammy local listings on Google? It's not just you! Columnist Joy Hawkins notes some of the problems with Google's enforcement of its...
Top 9 reasons Google suspends local listings
Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address...
