Google Ads API v20 adds more negative keywords, DemandGen upgrades and more

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including:

What is new in v20.

• You can now add campaign level negative keywords to your Performance Max campaigns.
• Report segmentation by ad_network_type for Demand Gen campaigns is now more granular, and is split between YOUTUBE, MAPS, DISCOVER and GMAIL instead of aggregating all data under the GOOGLE_OWNED_NETWORKS segment.
• Demand Gen campaigns now support the platform comparable conversions measurement in the API.
• Gain deeper insights into YouTube Select Lineups, now accessible through a new dimension in the AudienceInsightsService. This feature is only available to accounts on an allowlist.
• Target your reach forecasts more effectively with the ability to plan based on your own first-party user lists. Reach forecasting is available to allowlisted accounts only.
• Analyze your audience data with greater precision using new device segmentation, additional video metrics, and the ability to refine searches by sub-country locations. See Planning in the release notes for more details. This feature is only available to accounts on an allowlist.

Here is a video from Google on this release:

To see the full list of changes, you can read them on the release notes page.

How to use it. Google wrote, “To use some of the v20 features, you must upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.”

Why we care. If you use third-party software to manage your Google Ads campaigns, or you build your own software with the Google Ads API, you will want to review these changes. Some of these additions may make it easier for you to automate tasks or build out new, more helpful reporting.