Google AdWords Goes Yellow & Changes On Click Event

The Google AdWords Blog just announced that they have made two changes on how the top sponsored listings in the Google search results are handled. (1) A color change from a blue background to a yellow background was pushed through today after much testing. (2) Now you have to click on the title of the […]

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The Google AdWords Blog just announced that they have made two changes on how the top sponsored listings in the Google search results are handled.

(1) A color change from a blue background to a yellow background was pushed through today after much testing.

(2) Now you have to click on the title of the ad for it to take you to the advertiser’s page. In the past, you can click anywhere on the blue background and Google would count it as a click.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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