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New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image.

Ginny Marvin on December 1, 2016 at 2:27 pm

It seems Google may be getting ready to test some new features for responsive ads in AdWords.

Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image.

Google is rolling out updates to responsive ads and requiring a square image in addition to a landscape image..

Screen shot provided by Jonah Pessin, HeBS digital

The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for responsive ads and the image options will accommodate different ad placements.

A Google spokesperson told Search Engine Land, “We’re always testing new formats to see what works best, there’s nothing specific or any changes to announce.”

Google rolled out responsive ads in July. The ads can serve across the Google Display Network, including in native ad inventory. Advertisers supply a short and long version of a headline, a description and image(s). The ads are dynamically generated. The addition of a square image would give responsive ads even more flexibility on mobile.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.