New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image.

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It seems Google may be getting ready to test some new features for responsive ads in AdWords.

Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image.

Google is rolling out updates to responsive ads and requiring a square image in addition to a landscape image..

Screen shot provided by Jonah Pessin, HeBS digital

The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for responsive ads and the image options will accommodate different ad placements.

A Google spokesperson told Search Engine Land, “We’re always testing new formats to see what works best, there’s nothing specific or any changes to announce.”

Google rolled out responsive ads in July. The ads can serve across the Google Display Network, including in native ad inventory. Advertisers supply a short and long version of a headline, a description and image(s). The ads are dynamically generated. The addition of a square image would give responsive ads even more flexibility on mobile.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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