Google Analytics 4 integration now available for Ads Manager

By Nicole Farley

Published: July 11, 2022 at 11:41 am

Google recently announced that web data reporting will be supported within the Ad Manager publisher networks.

What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.

What metrics are measured. Ad traffic from Google ads will show the following metrics in your reports:

Ad format
Ad source
Ad unit
Page path + query string and screen class
Ad unit exposure
Publisher ad clicks
Publisher ad impression
Total ad revenue

Technical requirements. To view the technical requirements for linking Google Analytics 4 to Ad Manager, you can read the help doc here.

Why we care. Viewing and gathering reports on information regarding app monetization and behavioral data from Google Analytics 4 allows advertisers to further track the customer journey and provide deeper audience insights.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.