Google Analytics 4 adds new dimensions for measuring paid and organic traffic

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.

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Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources:

  • Manual source.
  • Manual medium.
  • Manual source / medium.
  • Manual campaign name.
  • Manual campaign ID.
  • Manual term.
  • Manual content.
  • Manual source platform.

Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis. This enables better optimization of your content strategy.

What are dimensions? Dimensions are characteristics or properties of your data. For instance, the dimension “City” reveals the city, like “Paris” or “New York,” where a session begins. Similarly, the dimension “Page” provides the URL of the viewed page.

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Deep dive. Read Google’s announcement in full for more information.

About the author

Nicola Agius
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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